The home page of your website is usually the first page a visitor will land on, a few simple rules can be the difference between the visitor spending time on your site by visiting more pages, which is what you want them to do or hitting the back button and clicking through to the next site.
The first page is your shop window so if your web design company has done their job, when your chosen keywords are searched for, your site is listed.
The visitor wants to find a few simple reasons to go further; the first is obvious but not always found.
The page should be clearly titled with an easy to read couple of paragraphs to confirm to the visitor they are in the right place and have found the site with the content they have searched for. The page does not need much more than that as the rest of the content will be contained in the inner pages.
A front page with too much information or busy with lots of bells and whistles can be confusing create stress and drive away potential customers or clients.
Finally a few images, as the saying goes: a picture tells a thousand words.
Author
Mark Neal